Design for print /Logos & Concepts

9 / 10 /2013.

OUGD504

WHAT IS DESIGN FOR PRINT?

GROUP SESSION 3.

BREAKING DOWN LOGOS.

We were asked to bring in 5 examples of logo and/or branding and identity. Here are the examples I chose.

PUMA

 I feel that the Puma logo represent power and agility through the use of a pouncing Puma. The Puma as an animal is known as fierce and athletic animal and this is physically shown through the silhouette. The Typeography used is ver simple and I feel that it symbolises and block in the way, however the Puma jumping over it shows that you can over come it. 

WWF / WORLD WILDLIFE FUND

I think that the fact that even though this logo is a simple illustration, it does not give of a 'cartoony' affect. I think that because the image of the panda seems quite serious gives off a sense of the seriousness behind the foundations cause. Even though they are cuddly animals they are severely endangered and need help to help stop their extinction. The panda is also well known for the fact that they are endangered.

ROXY / QUICKSILVER

The quicksilver company is homed to extreme sporting equipment and apparel. The red logo on the right symbolise a wave and a mountain refuring to surfing and snow sports. When the decided to bring out a side of the brand more dedicated to women the simply duplicated and rearranged the original logo creating a heart shape that is more girly however it still includes the extreme sports symbols.

(I DID MISS UNDERSTOOD THE REQUIREMENTS SO THESE 3 LOGOS LOOK GOOD BUT ARE PRITTY IRRELEVANT AS THEY ARE NOT AN ACYUAL BRAND)

At the beginning of the session we were given the Nasa logo. As a class we then started to pick apart this logo looking for reasons for why it was created and how it represents the company.

THINGS WE DECIPHERED:

The colour red.

- Gives the sense of danger / The job is dangerous.

- Is a sign of patriotism / Red on white are main colours to the american flag.

- Has positive vibes in other cultures / In China red means luck.

The appearance.

- Futuristic, strongly relating to the themes of space, modern technology and science.

- The curved of the type could represent the aerodynamic feature of space travel.

- Tubular in shape perhaps symbolising the cables that keep the astronauts connected to the shuttle. This could also be taken from the fact that the A and S are connected representing unity.

The Nasa space programme have now rebranded and know longer use this logo. This is strongly related to the Space shuttle Challenger disaster in 1986 were unfortunately 7 astronauts died. Due the the horrifictness of this incident, Nasa decided to rebrand as it know longer whited to be associated and recognised by this disaster.

* This goes to show that brands and their lgos and branding can be effected by situations and events and inturn be associated with this whether it be good or bad.

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GROUP TASK.

With in our groups we were asked to present the logos found and brought in and present them to the group. While doing so, as a group, we started to pick apart the logo and talk about why we think the are successful or not and why we think these choices have been made when coming up with a logo unique the the company they are representing.

It was very interesting to look into the roots of the logos and breaking them down to find the essence of the product they are branding. 

I feel that the session was a proper realisation considering the thought and work that goes into creating a suitable and fitting logo. I really enjoyed asking questions about the images and trying to understand what the logo is presenting as well as its substance.

Here I have taken the logos that I found interesting as well as the groups breakdown of them.

T & CAKE
WHAT WE DECIPHERED:

- A simple design concept that is visually very relevant to subject of the brand.
- The colour scheme is very gender neutral inviting each gender.

- Aimed at the British middle class as tea and biscuits/cake is a very british pass time and is relatable to British culture. It seems an accessible brand however it is well put together with considered design that hints to a sign of high quality. 

- The colour purple is also associated with royalty which again is in reference to the British culture and a Royal family as well as  a sign of high standards and luxury. there is also a possible link to the fact that many food products are royally approved showing high quality.

- The use of white has a strong link to the feeling of hygiene and cleanliness which is important when promoting a food based establishment. White symbolises cleanliness as it show any stains, spills or defects in the packaging which could the suggest to the state of the product in side. 

- The typography present with in the brand is clean, simple and elegant. The elegance adds to the luxury ethos being portrayed, however it is not over the top making th product seem un reachable.

- The fact that the A and K are connected may relate to the fact that many people/freind usually meet up and catch up with each other over a hot beverage and cake and that people connect with each other through this.

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THE FAT DUCK
WHAT WE DECIPHERED:

- Simplicity of type, image and colour scheme
- The imagery references to the name of the restaurant a well as recognisable equipment used when cooking.

- The fact that the features of the duck used to modify the equipment are not what are considered the edible aspects of the duck could be in reference to the weird and wonderful cuisine that is on offer at the premises.

- The ethos that Heston Blumenthal's food comes under is that of strange creations that are usually made of things that are not the norm or are not recognised as particularly edible. The fact that this logo seems creepy in the way they are made from duck part an I feel that this mirrors the un-easy feel to some of the foods available from this well known chef. 

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STANLEY

WHAT WE DECIPHERED:

- Stanley was the first company to come up with the tool the sanley knife. This very popular, household tool is now also present with in the logo. The slice and triangular shape in the N is in reference to to the blades used in the unique knife.

- The type used is simple and block like and the fact that capital letters are used give a feel of construction.

- The feel of construction is also mirrored through the choice of yellow and black colours that are also used as a waning at a construction site. It gives a sense of authority as well as a caution.

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STUMBLE UPON

WHAT WE DECIPHERED:

- This logo winds up and down perhaps symbolising the fact that when you 'stumble' onto something it can lead to other information and take you on a journey. The flowing design may represent the user flowing through subjects and information.

- This thought of going on a journey can also be taken by the hint of an arrow through which could be in reference to the webpage directing to to were you want to go or what you want to find.

- With in the logo's shape there are also a hint of an S and U that could have been incorpurated to represent the name of the product.

- I feel that the choice to use lowercase letters give a sense of approachability and friendliness that will perhaps give the audience a welcoming feel.