31 / 10 / 13
OUGD503 / RESPONSIVE
STUDIO BRIEF 1.
INDIVIDUAL PRACTICE.
Make sure you record and keep track of the decisions you make regarding the choice of briefs you take on, and document your progress.
Work a minimum of 5 briefs / They have to be fairly substantial.
You can submit live briefs (were someone has approached you) and you can take part in competition briefs that are given out online.
You need to consider brief selection as well as brief proposal. What are you going to do and what is it going to do for you and your practice. You also have to think of time scales as well as the amount of work that is expected considering the work you already have on.
What are the challenges in the brief?
Evaluation of your own progress and how you can evaluate and analyse your work.
DELIVERABLES - They have to be outlined with in the brief.
IDENTIFY WHAT YOU WANT TO GET OUT OF THIS MODULE?
- More confidence in taking on live briefs and competition briefs and getting my work out there in a composed and professional manner.
- Build contacts with possible client or mentors that may help me to develop myself as a designer as well as learning from experienced professionals. Developing a network of contacts with in industry.
- Effective professional communication. Being clear to the client what you want to do and how long its going to take without getting messed about.
- Win awards and prizes, gaining recognition and exposure into industry.
- Being able to balance my time while working outside of collage so as not to create problems close to deadlines and potentially letting down client. Time management and Discipline and delivering what you say. Understanding realistic timescales.
- Knowing what type of briefs are right for my design aesthetic as well as choosing things that I will enjoy taking part in. This may also help to direct my profession with in Graphic design. Identifying individual Practice.
- To gain an understanding on how this industry works regarding copyright as well as how to deal with payments such as charges to a client and cost effective design and working to a certain budget. Knowing how not to get exploited.
- Brief analysis. Understanding what a brief wants and ho you need to meet the aims of the brief.
- Creative compromise. Even if you do not completely agree with the client on some of the design choices, you have to learn to compromise and work for others.
- Develop a portfolio that is coherent and identifiable to you to then the out into industry in search for placement and job.
WHY DO YOU THINK COMPETITION / LIVE BRIEFS ARE USEFUL.
- In gaining experience out in industry and learning how the industry works.
- Getting exposure in getting you work out there for others to see.
- Learning about issues to do with copyright.
- Competition briefs allow you to not be incomplete interaction with the client and may help to integrate into the working world gradually.
- Creating work that can the be present with in your portfolio displaying experience and a willingness to be involved in industry.
- Improving skills when using deferent methods of design as well as printing and colour use.
- Helping a clearer and more effective working practices.
- Real world benchmarking, seeing what it going on out into industry and seeing how you fit in as well as the quality of work you are producing.
- Professional responsibilities. If you miss the dealing, you won't get paid, you will tarnish your reputation and a designer.
- Gaining confidence when working outside of university and getting used to holding your own against other students and designer in industry.
- Getting professional feedback and gaining professional experience.
WHY HAVE YOU CHOSEN THESE SPECIFIC BRIEFS?
JUICE WELL PHARMACY.
I like the idea of creating a logo that suited to a specific ethos. The ethos of health, well being, nutrition is something that I am very into myself so i felt as though I could relate to the company and its aims of promoting health and fresh foods.
LAFAYETTE ROSE WINE
As the brief asked for a typography inspired logo with elegance and sophistication, this is something I have wanted to work with. I have not yet hand much of a chance to work with typography in this way before.
OATZILLA
Wellbeing and excise are something that is close to my heart and is something I can relate to due to being familiar with in the environment the proposed audience will be in.
OLD OX BREWERY
The client has requested a vintage type logo which is something that I find fun to work with.
They also ask to make sure that the type and image have to work separately as well as together and I feel that this may be fun to work with.
CAPTHE
Because the logo had already been supplied, the packaging is the main focus and this may give me an opportunity to experiment withe the packaging and the relation of this and the logo to the actual product.
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EXAMPLE OF FORMER DandAD BREIF - 12 / 13
TOUR DE FRANCE FOR EUROSPORT
WHAT IS THE PROBLEM?
Need to get people to house there channel to watch the tour de france over another.
WHAT IS THE BRIEF ASKING YOU TO DO ABOUT IT?
To promote to a specific audience in a celebratory yet serious manner to get them interested.
WHAT IS THE BRIEF TRYING TO ACHIEVE?
To get more ratings and viewers to watch the event on there channel
WHO WILL BENEFIT?
The company will benefit from more people watching through their channel brining in more money through subscription.
WHAT IS THE MESSAGE?
To support the event and to try and make the channel seem better than any other.
WHOE ARE THE AUDIENCE?
Men and women from 10 to 55 that are event fans and very a big interest in cycling.
HOW WILL THE MESSAGE BE DELIVERED?
30 second t TV slot, website banners and other ways to promote the campaign.
CAN YOU FOR SEE ANY PROBLEMS?
This channel is only available through subscription un like others that are free. A TV slot is not very relatable to Graphic Design.
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