2 / 10 /2013.
OUGD504WHAT IS DESIGN FOR PRINT?
GROUP SESSION 1.
As a group we sat and discussed this question while considering the different types of printing are available as well as what they can be used for.
- Consider what printing pro sees while in design development.
- Consideration of format and layout.
- An easy way to mass produce.
- Examples: Book, news papers, posters, stationary, magazines, packaging, etc.
- Processes: Screen print, inkjet, laser print, lino, foiling, collograph, lithography, Potato, etching, embossing, letterpress, textile, stamps.
- A design that intends to be physical.
//// - Debate whether it is an actual printing process.
HOW WE SUM UP DESIGN FOR PRINT:
A design that intends to communicate through text and or image that is produced in a physical format.
Through this comment (pointed out by Lorraine) we have included the debated etching and embossing processes by saying 'produced in a physical format' a there is no mention of ink.
'PRINTING IN FINITE, ONCE IT IS PRINTED IF CANT BE CHANGED WERE AS DESIGN ON SCREEN CAN CHANGE. WHEN SOMETHING IS PRINTED IT IS FOR HISTORY AS IT CANNOT BE RETRACTED LIKE IT CAN ON SCREEN'
CONSIDERATION WHEN PRINTING:
2 EXAMPLES OF EACH / ONLINE OR PHOTOGRAPHS
COLOUR
I feel that colour consideration when designing is based on many aspects: audience, ethos, cost, stock and printing process. The colour used in a design can determine what type of audience is attracted to a product. However woking with multiple colours can be expensive in certain pruning processes.
BLACK & WHITE
LETTER PRESS
CMYK
SCREEN PRINT
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At first I was confused on the difference between production and process but I feel that production is the consideration of the number of prints needed for the purpose. For example mass production needs a cheaper combination o stock and print to keep production costs lower due to the huge amount needed. Limited Edition prints are usually one offs or a limited number meaning that the can be produced and sold at a high cost.
MASS PRODUCTION / NEWSPAPER.
CMYK / FOUR COLOUR PRINT.
LIMITED EDITION PRINTS.
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PROCESS.
FOILING
BLACK ON BLACK
GARMENT PRINT
HEAT PRESSED
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PRINTED GLASS BOTTLES
BRANDING & IDENTITY
SCREEN PRINT PACKAGING
CONFECTIONARY
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UV SPOT PRINTING
RAISED & VARNISHED
EMBOSSING
SIMPLE BUSINESS CARDS
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STOCK
MATERIAL PRINT
SCREEN PRINTED MUSLIN BAGS.
BROWN PAPER BAG
PACKAGING PRINT
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LIST AS MANY PRINT PROCESSES AS YOU CAN:
Foiling . Sreen Print . Lino . Lithograph . Ink jet . Laser Print . Colography . Woodblock . Letterpress . etching . Embossing . Heat Press
3D Printing . Stamping . Spot Varnishing
WHAT PROCESSES WOULD YOU LIKE TO LEARN OR LOOK FURTHER
INTO THIS YEAR.
FOILING
I was able to introduce myself to foiling and use it a little at the end of last year, however didn't really have time to play and experiment with this technique. This is something I would like to try this year were appropriate and have the time to experiment with variable such as colours of foil and colour of stock and the combinations possible.
EMBOSSING
Embossing is a very aesthetically pleasing finish when printing and gives a design more depth and fines. I don't really have much of an idea of how this process is carried out and it is something i would love to try and get familiar with.
I was able to introduce myself to foiling and use it a little at the end of last year, however didn't really have time to play and experiment with this technique. This is something I would like to try this year were appropriate and have the time to experiment with variable such as colours of foil and colour of stock and the combinations possible.
EMBOSSING
Embossing is a very aesthetically pleasing finish when printing and gives a design more depth and fines. I don't really have much of an idea of how this process is carried out and it is something i would love to try and get familiar with.
SCREEN PRINTING
Screen printing is something that we were introduced to as a group in the 4th year, however I never really had the opportunity to utilise this printing process with in my own work. At the moment I don't feel confident enough to use this process with out help and this is something i would like to learn and get better at.
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8 / 10 /2013.
OUGD504
WHAT IS DESIGN FOR PRINT?
GROUP SESSION 2.
We were asked in our group to discuss our findings from the last weeks task and talk about what we felt about each consideration.
1. FORMAT - The composition of the product, scale & size, number of pages.
2. COLOUR - Many considerations: cost, audience, process is dependant on colour choice.
3. PRODUCTION - Mass production, Limited editions, actual making process.
4. PROCESS - The method in which the product is made.
5. STOCK - The material that is being printed on, Texture, Scale, Cost.
6. FINISHING - Comes after the process but is part of production, folding/binding, The actual distribution of the finished product.
Through out these discussion we were having trouble distinguishing the individual categories without them over lapping.
This gave us the realisation the depth of the printing processes and how they all link together, rely and affect each other and out important when considering a product.
For this session we were asked to bring in 5 pieces of design that are selected though one of the categories above.
We were then asked to categorise the examples regarding their format.
At first we found it hard to distinguish whether bags and gift wrap were just counted as packaging or whether they should stand individually. in the end we decided that they should be categorised separately as they are used in different ways.
- Packaging
- Bags
- Gift wrapping
- Magazines
- Newspapers
- Books
- Leaflets
- Flyers
- Business cards
We were then asked to categorise the examples regarding their colour.
Most of the items in our collection had photographs included on their design which meant that this was the biggest category. All of the bags utilised the colour and texture go the stock and were all categorised into 1colour + stock.
Most of the items in our collection had photographs included on their design which meant that this was the biggest category. All of the bags utilised the colour and texture go the stock and were all categorised into 1colour + stock.
- 1 colour inks + stock
- 2 colours inks + stock & 3 colour inks
- Photographic
- Monochrome.
- 2 colours inks + stock & 3 colour inks
- Photographic
- Monochrome.
We were then asked to categorise the examples regarding their production.
As I first expected the biggest category was the mass production one and the main items present in this group were the bags, bottles, magazines, news papers. The items in the short term category were items that were unique to none commercial companies such as independent cafe's. there were also items from a print festival that will have been given out with in the event. The Bespoke items were the smallest category and this consisted of one off or limited edition prints collected from festivals or made by our selves.
This task took us quite a while to confirm as there were disagreements on what could be classed as bespoke and what could be classed as short term.
- Short term
- Bespoke
We were then asked to categorise the examples regarding their process.
At first I expected the Digital print to be the biggest category because it is the cheapest and quickest way to print and this was proved to be correct. The gift wrap and many of the items from the print festival were screen printed or letter pressed and this was also true for the canvas bag and paper bags. There were a few items that were foiled such as chocolate boxes, labels and perfume boxes. There were only two items that were embossed and these were both perfume packaging.
Screen print
Letter press
Embossed
Digital print.
We were then asked to categorise the examples regarding their cost (per single item).
I feel that this was quite a difficult task because we had to consider the cost for just a single unit rather than to produce in the numbers. We had to think about the cost of materials used, the types of ink and amount of ink used and production methods.
We made a line so what we thought was the most expensive and what we thought was the least expensive.
At the lower end of the line were products that have mostly been massed produced such as plastic and paper bag and news papers. Also the fact that many news papers are sold for not much more than 20p means that minus the profit, the production cost must be fairly cheap. The items at the more expensive end on the line were perfume boxes that had been made using more costly decorations such as moulded plastic badges and velvety felt material.
Branding and Identity.
Business cards, Napkins, Promotional cards, stationary.
Package and Promotion
Gift Wrap, Labels, Bags, Boxes
Publishing and Editorial
Magazines, News papers, Books, Leaflets
Information and Way finding
Maps, Informational leaflets and booklets, menus
At the lower end of the line were products that have mostly been massed produced such as plastic and paper bag and news papers. Also the fact that many news papers are sold for not much more than 20p means that minus the profit, the production cost must be fairly cheap. The items at the more expensive end on the line were perfume boxes that had been made using more costly decorations such as moulded plastic badges and velvety felt material.
Categorise the examples regarding the area of Graphic design they are in.
(Branding & Identity, Packaging & Promotion, Publishing & Editorial, Information & Way Finding)
Business cards, Napkins, Promotional cards, stationary.
Package and Promotion
Gift Wrap, Labels, Bags, Boxes
Publishing and Editorial
Magazines, News papers, Books, Leaflets
Information and Way finding
Maps, Informational leaflets and booklets, menus
In the closing of this session we discussed the questions that may have come up while taking part in the categorisation tasks. We were asked to write down questions that we felt came to us.
- How are 3D items such as glass bottles printed on to?
- Is it more expensive or less expensive to used recycled materials when printing?
- How are soft material such as tissue paper printed on to?
- What are the specific numbers when defining short run, mass produced and bespoke?
- What are the costs of the most popular printing methods when mass producing or short running?
-What is pad printing?
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