Responsive / Live Brief / Eshkim

18 / 12 / 13

RESPONSIVE / OUGD504.
LIVE BRIEF / ESHKIM.
POMEGRANATE SYRUP.

The owner of the newly created brand 'Eshkim' has approached me to create an aesthetic and identity for this product.

The product is pomegranate syrup and the brand prides its self on only using pure pomegranate fruit with no preservatives or additives. The syrup is made from the brands very own orchard that is situated in the Turkish province of Antalya and stretches to around 100,000 square metres.

The owner of the 'Eshkim' pomegranate syrup sent me a sample of the syrup.
The bottle that the syrup is in at the moment is not what they brand want for the finished product, it is just something they are using temporarily until an aesthetic and packaging type is reached.


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THE BRIEF

The brand Eshkim is a newly released food product that is looking to become a common item in the condiments and dressing isles in stores and supermarkets around the world.
It has been requested that I create an aesthetic brand & identity to be used on packaging as well as stationary items and business cards.

CONCEPT & PROPOSITION

I am going to create an identity for the Eshkim brand that will enhance the appeal of the product. These visuals will be adaptable to make it possible to be used for multiple forms allowing the brand to have a consistent ethos and aesthetic.

BACKGROUND

The Eshkim product is a pomegranate syrup. The brand prides its self on the fact that this product is made from 100% pure pomegranate fruit and uses no additives or preservatives. Eshkim pomegranate syrup is supplied through the brands very own pomegranate orchid, which is situated in the Turkish province of Antalya and stretches approximately 100,000.

The product its self has already received interest from markets in Japan, and is looking to enter European markets.

TARGET AUDIENCE

- People who cook, whether is be in a professional kitchen or a home kitchen.

- People that enjoy cooking.

- Those who like to experiment and try new things in the kitchen.

TONE OF VOICE

Organic

Natural

High end

Luxurious

Exciting

DELIVERABLES

A packaging resolution

An adaptable identity

Proposal for further possibilities regarding related items.