Responsive / 99 Designs / Competition Entry

25 / 1 / 13

RESPONSIVE / OUGD503
COMPETITION BRIEF / 99DESIGNS.
CONTENT THREAD.


ORGANISATION NAME
Content Thread

DESCRIPTION OF THE ORGANISATION AND ITE TARGET AUDIENCE
We are a small IT consulting agency that specialises in Adobe AEM (CQ). We build websites and mobile apps.


INDUSTRY
Technology


LOGO INCORPORATE

DETAILS TO INCLUDE ON THE BUSINESS CARD
Name, title, Contact details, Website


STYLE / THEME IDEAS FOR THE BUSINESS CARD
Simple, Clean, Modern, Orange, Black, White, Blue.

http://www.contentthread.com

*  *  *  * 

MY SOLUTION & DESIGNS

I created a simple design that played on the recognisable feature of the orange backwards slash splitting the two works that make up the name of the company.

Remaining with in the colour scheme supplied by the brief as well as what I had gathered from the companies webpage, I came up with a layout the suited the simplistic requirements however remained with, what i feel, the company displayed by looking at the aesthetics of their webpage.

I applied this layout to a mock file to get an idea of how they would look in real life and real dimensions.

On the mock up it gave the option to apply colour to the edging if the business card and I thought that it would be a nice touch to apply the vivid orange colour to the rim. i think this adds a sense of quality.

 I carried on playing with the use of the backward slash component of the logo supplied by the brief.

I also looked into applying different colours to the card to see ho this would effect the presence and feel of the business card.

I applied different colours to this design to create new combinations and appearances.

I submitted 5 designs for the business card requirements, however I felt that I should try and push further by creating further possibilities for the print side of this company.

Using a mock up file I created additional letterheads and other possible components in the style of my personal favourite business card design I had previously come up with.

For the letter head I used the backwards slash feature and applied it to the background of the letter at a low opacity. I also used this feature when displaying the contact details t the bottom of the page. The name at the bottom of the letter is alight to the gradient of the backward slash and the logo at the top of the page also lines up with this with the slash within the logo lining up in the centre of the larger one.

This how the office supplies would appear when created through the aesthetics of the business card I had chosen as my preference. I also submitted this design.

Studion Brief 2 / The Brief

24 / 1 / 14

OUGD505 / STUDIO BRIEF 2
THE BRIEF / EMPEZAR.
 NATURAL CHOCOLATE BRAND & PACKAGING.


I wrote up a brief in order to help me stick with the original concept and ideas. This will mean I can look back and read my ignition project and make sure I do not stray too far away.

Product, Range & Distribution / Research Ideas

20 / 1 / 14

OUGD505 / DESIGN PRODUCTION 2
PRODUCT, RANGE & DISTRIBUTION.
RESEARCH / ISTANBUL

During research for the Summer brief, I had researched into the Turkish city of Istanbul and found it very interesting. I feel that I had culminated a lot if information that i feel has a lot of potential. Because of this I feel that I should utilise this and push further into the subject.

 The history of the city is really interesting and I really like that the results of major events in the cities history are what make up the aesthetic and landscapes that exist there to this day.
I feel that because this is a very different culture through out this city from one that I have been brought up in, I find the environment interesting and because, as of recent, this city has become a little more westernised, I find it easy to relate to the city and feel comfortable with in the city which intern makes it inviting and intriguing.

In my Summer brief i had looked into the history of the city, but for this research task i want to look more into the the architecture, art, aesthetics, influences and the different attractions.

I have always loved the art used with in the islamic culture, and while in Istanbul, this is wereI have been the most exposed to it all wither it be in pottery, paintings, tapestries or architecture. 

End of Module Evaluation

         OUGD504

     END OF MODULE EVALUATION

.     1).  What skills have you developed through this module and how effectively do you think you have applied them?

Regarding the print based briefs I feel that I have gained so much more knowledge which, in turn has given me a lot more confidence when going about printing my work and knowing what I need to do to get the best results. This has effected my work in a very positive way and I feel like I have a lot more options when thinking about resolutions.

Even though I have gained knowledge on the web side of this module as I have been introduced to new software, I don’t feel I have made as much progress with it as I would have liked.

I have applied my skills the best I could with the knowledge and experience I had, however I am not happy with the coding I accomplished in my webpage.

Even though I am not very confident with the software I have a lot more of an appreciation on how Graphic design is applied to the screen and I did enjoy that process of designing with consideration of layout and navigation techniques.

1.     2).  What approaches to/methods of design production have you developed and how have they informed your design development process?

Regarding web I feel I have been able to develop skills regarding the consideration of layout and navigation as it is something that is completely new to me, so I have gained knowledge and appreciation for these methods of work which in turn have reflected on the work I have tried to produced.

I have used and developed multiple print methods and productions which have helped me gain and understanding on the effects these methods can give as well as how to work with them efficiently and appropriately regarding the product. Knowing which methods gives which outcomes has allowed me to choose what to use for my products in a more efficient manner.

1.     3).  What strengths can you identify in your work and how have/will you capitalise on these?

I feel that my print and web and print briefs are some of the best pieces of work I have made. I feel I am better at utilising what is available to me better which has effected my work in a very positive way. I think that the experimentation and testing I completed early on in the year set me up wel for both of these briefs.

.4).  What weaknesses can you identify in your work and how will you address these in the future?

I really found it hard to get in to the web side of the module. To start with, I am not the best at working with numbers and new technical software as it does take a long time for me to take in and understand such intricate information. I feel that the time we had learning this with in studio workshops was not long enough for me personally, so I did not do as well on this side of the module as I would have liked. I did get frustrated to easily when trying out and working with new software as I knew what I wanted to create however my lack of skill and patience didn’t let me do so.

I did enjoy the creative/designing aspect of web design, coming up with layouts and navigational tools and would like to do more of this in the future, yet I feel with coding I would need a lot more time and help to be able to utilise the software appropriately and properly.

Because I enjoyed the print based work a lot more and felt I was going somewhere with it than I the web, I neglected this side of the module more than I should and I feel that my overall outcome suffered because of this.

I feel I need to get better at finding a balance between all of the projects running at the same time so I don’t get behind on some tasks.

5).  Identify five things that you will do differently next time and what do you expect to gain from doing these?

I really need to be stricter with my self and make sure I blog my progress as I go. This is always an issue for me and I still feel like im not spreading my time efficiently causing a lot of stress toward the end of a module.

Regarding web I feel I need to speak up and ask for help when I am struggling to understand and use the Dreamweaver software. This way I would be able to gain a better understanding with this extra help, which in turn may help me to be more motivated to work on a web-design.

I feel that its heard to factor this in but, were possible try and aim to be finished a few days earlier than the deadline. This would allow time to put anything right anything that may go wrong and would give me some leeway if anything un-planned happens or if something does not go the way I initially thought it would.