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PRINT & WEB / OUGD504TELEGRAM FROM THE QUEEN
DESIGN.
For me this was a fairly straight forward process when creating the telegram as it is a tradition that holds a consistent aesthetic. I have looked at existing designs and layouts on my Design Context blog.
I stated on the front playing type and the coat of arms.
Gold foil
White or Silver foil
White and Gold foil
Out of my tests i definitely preferred the complete gold foil version with the lettering spaced wider.
I started arranging the back of the card, also with gold foil.
I like the complete gold design with the crown and accompanying text at the back.
To conform with cards that have been created in the past, i deeded to have the card landscape rather than portrait at the measurement of 24cm x 14.5cm.
For the inside of the telegram i have used text the is present with in those that have been posted for the last year.
'I am so pleased to know
that you are celebrating your one hundredth Birthday
on the 10th of April, 2014.
I send my congratulations and best wishes to you
on such a special occasion.'
I started putting the inside of my telegram together.
I also looked into possible envelopes.
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