Responsive / Wedding invitations / Brief

12 / 3 / 14

RESPONSIVE / OUGD503
LIVE BRIEF / WEDDING INVITATIONS
BRIEF.


THE BRIEF
To create a notice of marriage and wedding party invitation for an English/Turkish couple getting married officially married in Turkey in may of this year, however are celebrating this marriage in August.


CONSIDERATIONS

The notice of marriage is to be sent out before the wedding invite to notify people that cannot make it abroad on the official ceremony.

The Invitation for the celebration will be sent after this to friends and family who wish to celebrate the marriage closer to home


CONCEPT / PROPOSITION

Through preference and ideas from the client, it has been requested that the ethos and aesthetic remain reminiscent of the way in which the couple met.

I will create corresponding pieces that will work together and remain consistent in style but will indicate the different events that are taking place for this marriage.

BACKGROUND

The couple met on a boat excursion while on holiday three years prior. This is the reason for the nautical theme that has been requested by the client.

TARGET AUDIENCE

The Bride and Groom

Friends and Family

TONE OF VOICE

Formal but playful

MANDATORY REQUIREMENTS

Dates, address, contact details

And explanation­ of the situation.

DELIVERABLES

Notice of marriage

Party Invitation

RSVP