Responsive / Collaborative / Development & Layout

27 / 2 / 14

RESPONSIVE / OUGD503
COLLABORATIVE BRIEF / BEAR CEREAL.
DIGITALISATION & BOX LAYOUTS.

These are the digitalised versions of the sketches that Sarah has created using illustrator. Using these as a basis I started to arrange and put together a layout that could sit on the back of the Bear cereal box.

INSTRUCTION FOR GAME

Help Calvin the Chameleon hide from his predators in the jungle by colouring him in to match his surroundings! This is called being 'camouflage'.


FACTS FOR THE CHAMELEON.


- Almost half of the world’s chameleon species ive on the island of Madagascar and there ere are approximately 160 species of chameleon. 

- Most chameleons change from brown to green and back, but some can turn almost any colour! 


- They have very long and very strong tongues that can be up to 2 times longer than the chameleons body!

- Chameleon eyes have a 360 degree of vision which means their eyeballs can spin all the way round! They can also see in two directions at once.

- Chameleons come in many different sizes measuring from 1.5cm up to 68cm.

INSTRUCTION FOR GAME

Benji needs to eat up to get fatter for the winter time! Can you help him figure out which line leads to the tasty salmon?

FACTS FOR THE CHAMELEON.

- Grizzly bears need to eat a lot in the summer and fall in order to build up fat so they stay warm and survive the winter time.

- Even though bears are large animals, they are very good climbers and swimmers!

- Grizzly bears meet up in groups to catch for their favourite fish, the salmon.

- Bears can run at a top speed of 35 mph.

Grizzly bears have a better sense of smell than a hound dog and can detect food from miles away.

INSTRUCTION FOR GAME

Jellyfish can be really hard to see with the human eye. Can you spot the 3 jelly fish hiding around the ocean floor below?

FACTS FOR THE CHAMELEON.

- Some jellyfish are bigger than a human and others are as small as a pinhead!

- Jellyfish have been on earth for millions of years, even before dinosaurs and large blooms can feature over 100,000 jellyfish!

- Some Jelly fish can be very hard to see, nearly invisible to the human eye.

- A group of jellyfish is called a bloom, swarm or smack.

- Jellyfish don't have brains!

All the facts that relate to each animal have been made simplified from the original information Sarah and I researched earlier. Adding in exclamation marks to some of them give the sense of amazement and excitement making the information more intriguing to children who want to learn new thank about these animals.

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CHAMELEON

 I started arranging a layout to see what I could active when combining type and image.

 I added in the facts about the animal a a list beside the cut out character and sent this image to Sarah to see what she thought about what i had com up with to start with.

 Sarah suggested that we should bring more of the scenery of the game down into the layout of the box in order for it to flow better. I moved the cut out character to the middle of the page and started to experiment with how I could include more scenery and decoration.

 I took some of the foliage and adding it around the cut out character, I thought that this could be a good basis to add in the facts, using each leaf as a basis for each little body of text.

 I had to be aware that the facts on the box were not to wordy an were also in a language that would be understandable to kids. Keeping them short and simple is key if these facts are to memorable and learnt.

As well as the leaves and facts I also added a little diagram that Sarah drew up to the bottom right hand side to explain how the cut out works. I added in some little hand drawn arrows to direct which bits need to be cut out and which need to be folders.

I added some cut out lines around the cut out character and the little stand that accompanies it. 

I sent this to Sarah and she was pleased with the out come.


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GROUP CRIT
During the crit we put all or progress on to some design boards for others to look at and comment. W also printed out the back of the box we had completed as an example of how the others will look.

FEEDBACK
- The characters are very appropriate for the audience
- Becareful not to have too much text as the audience might not take in the information.
- Makes sure your margins for the text it the same all the way around the page (some are closer to the edge than others.

During the crit we also had a comment that suggested the Chameleon looked more like a gecko. Because of this we thought it would be a better idea to make the cut out character a brighter colour to distinguish it and take advantage of the fact that this animal has this special characteristic.
(This seemed so obvious after it was suggested which goes to prove how helpful crits can be).


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C IS FOR CHAMELEON

Following suggestion from the crit I went back and changed the colour of the chameleon to a blue one that Sarah had tweaked.

I feel that this has improved the visual and intrigue of the box a great deal. Seeing how much this helped I looked at other colours that could be used for this character.

I like these colours and i think they will com to good use when I adapt the front of the pack.

 This is the front of the box and they remain consistent with each theme. Me and Sarah both agreed that it would be a good idea to adapt this front to suit the character that is incorporated. This will lie the audience know which character they are getting.

To the top of the original box are some paw prints so I decided to replace this with some of the imagery that is on the back of the box. this indicates the theme of the box and what the audience is going to receive.

 I also added in another colourful chameleon at the bottom of the page, hiding in the grassy part of the original design.

I added the back of the box design onto the net to see whether rthe front and back went together. I think that having the theme present on the front and the back brings the box together and makes it into an individual with in the collection.



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J IS FOR JELLY FISH 

This the digitalised version of my sketch that Sarah created and then sent back over to me to adapt into a layout for the box.

I used some of the features that already existed in the file Sarah sent over such as some of the rock, flowers and seaweed and adjusted and added them in and around the scene.

I also added in the facts too the rocks surrounding the cut out character.

This is the finished layout for the Jellyfish box. I added in more seaweed and fish to try and make the scene as distracting as possible to make the game more challenging.

Like the box front before, I added in features taken from the back of the box to decorate the visuals that are already there. This included the title of the character, the character its self and some of the underwater scenery.

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B IS FOR BEAR

After sending my initial sketches of the Bear game to Sarah, she then digitalised them according the aesthetics of the other boxes.

This is the file that Sarah sent to me so I could then adapt it into a suitable layout for the cereal box.

To make the imagery slightly more vibrant and appealing, i changed the colour f the fish to a brighter pink rather than the grey. I also enhanced the colour of the water making it blue to contrast more with the surroundings. To make the scene look a little fuller I added more to the landscape behind and also added in trees so i could then place the fact on to them.

I adapted the title of the box from the one used for the jellyfish game and the continued the treelike around this banner to get a feel of a crowded, natural wood.

I added in the scenery to the from of the box to make the whole thing consistent and adapted some of the game content to theme the front such as the water going around the original foliage.

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Due to the time pressures Sarah and I are both under at the moment, we decided to concentrate on these three characters for the submission. We both agree that we should spend the remaining time to mock up our work and create design boards ready for entering to the competition.

To visualise our concept in a real life format, I decided to mock up the designs we have onto some 3d cereal boxes.

C IS FOR CHAMELEON

J IS FOR JELLYFISH

B IS FOR BEAR

I sent these images to Sarah and she was pleased with how they looked. She had one suggestion however which was to alter the background colour for the chameleon box. Both the bear and jellyfish box have coloured backgrounds that add to the theme of the scene that is present. The chameleon box does not have this and hinders the consistency between all of the designs.

Now all the boxes are consistent.

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