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RESPONSIVE / OUGD503
LIVE BRIEF / NEED COMPANY 1
BRANDING & IDENTITY / BRIEF.
A company approached me that I had done work for in the
previous years of living in Turkey. They are a Real Estate company, situated in
the Turkish Province of Antalya that specialise in the construction, renovation
and architectural input of property development as a well as the sales of new
and previously owned properties in the region.
They requested that I design them some new business cards
and letter heads for the up coming tourist season on 2014.
I started by asking what they wanted in these business cards
regaining details and they sent me an email with this information on. Because I
am already familier with the company I already have a good idea of the aesthetic
and feel the they have regarding there promotion and also their properties.
* * * *
THE BRIEF
To
create an identity for the Need company / Need4sale brand that reflects the
work they do and the regarding construction architecture and property marketing.
CONSIDERATIONS
The logo for the sub-company, Need 4 sale must
be used for all stationary and needs to be incorporated appropriately.
CONCEPT & PROPOSITION
To
create a business card that promotes the brand and supplies important contact
information. The card need to be ordered on bulk therefore the design/format
needs to be cost efficient
BACKGROUND
The
company is a real estate business that is situated in the Turkish province of
Antalya and specialises in the architect, construction and renovation of
property as well as selling previously owned buildings.
TARGET AUDIENCE
Potential
clients
Older couples
Business people
Older couples
Business people
MANDATORY REQUIREMENTS
No changes can be made to the need 4 sale logo
DELIVERABLES
Business
cards
Letterhead
TONE OF VOISE
Formal
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