Wednesday 23 April 2014

Responsive / Summative Evaluation

RESPONSIVE / OUGD503
SUMMATIVE EVALUATION



Overall I have really enjoyed this module and I feel I have improved on my skills as well as learnt knew ones. I have also gained a lot more confidence in my work regarding both live and competition briefs. I feel that being able to have complete control on the type of briefs  to work on allowed me to try multiply types of design such as branding and identity and editorial. Also being in charge of how much time to dedicate to each brief has allowed me to work more efficiently and I believe has helped me improve my time management skills.

I have come to realise the importance of design boards and I feel that I have got a lot better at creating these in a way that reflects the brief as well as my own aesthetic. This included mock ups and photography and how this improves presentation.

One of the biggest skills I have learnt and developed through this module is how to digitally mock up my work. This has come in very handy when presenting my ideas to a client and showing the potential in my work. Creating this imagery trough Photoshop is defiantly something that will continue to benefit my work in the future.

I have experience working on live briefs with clients in the past and many of these experiences haven’t been too positive. However during this module I have learnt how to formally interact with a client on a professional level which is something that I will certainly take away from this work.

I am proud of both the quality and the quantity of work I have produced throughout the module and I believe that this portfolio of work has a good range of examples that show my skills in different areas such as illustration, layout and idea generation. I feel that the way in which I come up with concepts has improved greatly and making sure that these concepts are actually workable for everyday life.

Monday 21 April 2014

Responsive / Individual Design Boards

99 DESIGNS / CONTENT THREAD
TIGER PRINT / ALL ABOUT TYPE
99 DESIGNS / SHOAL DRIVE
LIVE BRIEF / WEDDING INVITATIONS
LIVE BRIEF / NEED COMPANY
LIVE BRIEF / ESHKIM

COMPETITION BRIEF / PURDEY'S / D&AD
COLLABORATIVE / YCN / BEAR CEREAL
INDIVIDUAL / YCN / BEAR CEREAL

Responsive / End of Module Evaluation / OUGD503


1.  WHAT SKILLS HAVE YOU DEVELOPED THROUGH THIS MODULE AND HOW EFFECTIVELY DO YOU THINK YOU HAVE APPLIED THEM?

Through out this module I have learnt many knew skills that apply to the interaction with clients and how to work with others as well as the actual design process its self.
I feel that the most progress and useful skill I have learnt through out this module is the mocking up process which allows me to visualise and product with out having to spend time and money trying to print things by hand. It allows me to get a sense and feel of how something will look and work in a real life context, which is also useful when explaining and displaying ideas to a client. I have found that having a mock up example for a client gets them more excited and enthusiastic about my ideas and concept rather than trying to explain through a flat design.

I also think I have got better at managing multiple briefs. Because I had control of what I took on at what times I feel that this helped me balance the volume of work and keep it consistent through out the module. This also made me work more efficiently as I planned my time out better depending on the scale of each project.




2. WHAT APPROACHES TO/METHODS OF DESIGN PRODUCTION HAVE YOU DEVELOPED AND HOW HAVE THEY INFORMED YOUR DESIGN DEVELOPMENT PROCESS?

Digitally mocking up my designs has given me a new approach to working and has greatly influenced the way in which I have worked for this module. I also believe that this have also fed into my presentation skills which is something that has carried on to develop through out my projects.

I have also had chance to work more with my illustration skills and applied this to the aesthetics of my work. This has helped me to develop a wider range of options for me rather than working strictly in a digital sense and I feel I now have more confidence creating this type of aesthetic were appropriate.




3. WHAT STRENGTHS CAN YOU IDENTIFY IN YOUR WORK AND HOW HAVE/WILL YOU CAPITALISE ON THESE?
 
I believe that I have been able to dedicate the correct amount of time to each of the differing brief and no allowed my self to get carried away. I think that making my self work with in a set time for the individual projects has been a strength that has allowed me to work efficiently.

Being able to mock up work digitally is defiantly something that I have been able to learn and develop through out this module and has become a strength. This is something that has, and will continue to be a part of my work across modules depending on appropriateness.

I think I have been able to see past a lot of the briefs and as well as completing what has been asked of me I have also gone a step further with proposed development that a client may not have thought of yet may be useful. Were I can I will continue to do this because I think is displays a more dynamic thought process and can help my design and aesthetics lead into other things.

I like the illustrative work that I have developed and used during this module and it has given me more confidence to use these skills more often with in my design if appropriate for a brief.




4. WHAT WEAKNESSES CAN YOU IDENTIFY IN YOUR WORK AND HOW WILL YOU ADDRESS THESE IN THE FUTURE?
 
Even though I believe that my design and work process has been efficient during the module, I do need to improve my blogging skills and ensure that I keep my blog up to date more regularly. Making sure I take time every week to document my progress will help to avoid stress toward the end of the module.






5. IDENTIFY FIVE THINGS THAT YOU WILL DO DIFFERENTLY NEXT TIME AND WHAT DO YOU EXPECT TO GAIN FROM DOING THESE?
 
I would have liked to have taken part in more competition briefs. Maybe if I had started to apply my self and complete briefs earlier on this may have been a possibility. I think this may have bee a confidence thing, however now I am more aware of what it takes and now I feel more confident in putting my work ‘out there’, taking part in competition briefs could turn into a regular thing.

I would have liked to have utilised the photography facilities a lot more during this module, However due to time constraints and the amount of work on all at once, it is something I was not quite able to get round to. I think being able to professionally photograph my work would have allowed me to apply more of a personal touch.

I would have made sure that I blog more regularly. This is something that I do find hard to do because once I am in to a flow with my work a hate having to break off to blog my progress as I feel this slows me down and distracts me from the actual designing. I need to make sure that I make it into a habit.

I would have liked to have completed a live brief for a client that I wasn’t perhaps to familiar with. I think this would have helped me to gain a more professional stand point and would have allowed me to get experience working with new people on a strictly business relationship rather than clients who are friends.

As well as some of the blogging, I think it would have been better for me to have also completed my design boards during the time I had been finishing the brief. This would have allowed me to execute the boards while I was in the right frame of mid fresh off the subject.













Saturday 19 April 2014

Responsive / Need 2 / Finished proposal & Evaluation


19 / 4 / 14
RESPONSIVE / OUGD503
LIVE BRIEF / NEED BROCHURE.
FINISHED PRODUCT & EVALUATION.















I really enjoyed this brief because it allowed me to work with editorial design and layout which is something I have not been able to do with the other briefs. I also really enjoy working with photography, however it was a little difficult working with photographs that  I had not taken myself because the visuals and quality of some of them differed quite a bit.  Other than this, Before this brief I hadn’t really done any editorial design as it was something that I felt was not a personal strength so I saw this project as a little challenge. I am actually surprised at how much I did enjoy this brief and I think that I have definitely gained more confidence in my layout skills and would not hesitate to do this kind of work in the future.

Studio Brief 1 / Packaging Development

OUGD505 / STUDIO BREIF 1

FURTHER DEVELOPMENT.
PUBLICATION PACKAGING.

Even though i had ye main layout of my box already completed however I wanted to implicate a pattern that I had created myself inspired by patterns from the regions and cultures surrounding the origins of the product.

Taking inspiration from patterns I had found through my research (shown on my context blog) I stated to build my own pattern.

I liked how the petter I had used is made up of squares which makes it look as through the pattern is intact a material sure to the illusion of texture. I tried to apply this through a design.

 I used illustrator to start and put together a pattern. I started with this diamond shape made up of rectangles that are stacked together on an angle.

 I added to this with square shapes that go all the way round the outside of the central diamond. I also added in a straight edged diamond to the middle.
 I then took this pattern and duplicated it over and over again to create the pattern in a large scale in order for it to cover a larger surface area.
 I then applied this pattern on to the front of the box layout reducing the opacity slightly to make it look as it it is a part of the stock.


I laid out my box with the new pattern so it measured appropriately for the net taken from the mock up I had made previously. This way, once it is printed all the measurements will allow me to cut and fold with out having to make any adjustments and will aid the overall neatness of the package.

I added a little description about the content of the box over the top of the logo so, once folded, this will be on the top side of the box.

For the bottom of the box, I simply created a sheet of a3 paper that would be printed in the pink colour shown on the top of the box. This way I can the draw directly onto the box, the net needed to make it in to the bottom section.



When putting the box together, I first cut out the rectangular space for the acetate to sit, Th folded each part appropriately accruing to the original mock up net.


I glued the sides down so they dddi not catch on each other and could be put together with ease.
Im really happy with this box and I feel that is works very well in terms of the way it opens and closes as well as the pattern and logo layout. Im excited to see what the book will look like inside the box. once the acetate is applied.