Saturday 5 April 2014

Responsive / Need Company 2 / Brief

5 / 4 / 14
RESPONSIVE / OUGD503
LIVE BRIEF / NEED COMPANY 2
EDITORIAL & PUBLISHING / BRIEF.


After completing the branding and Identity for the Need company. they then asked if I would be interested in creating a property brochure for them. This would included documenting the properties that the company have on the market and are ready to be promote and sell for the tourist season of 2014.

I was a a little apprehensive to do something like this at first just because I wasn't sure on my strengths when it come to Editorial and Publication. I was also a little concerned about taking the project on so close to the end of the module, but i felt that I could just say no. I also thought it might be a good challenge for me and add another dynamic to my project report as I had not yet done something like this for responsive.


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THE BRIEF
To create a brochure the need company real estate business that displays the properties available for sale in the Kalken-Kas region of Turkey for the summer of 2014.


CONSIDERATIONS
The logo for the mother company, Need Company must be used for all stationary and needs to be incorporated appropriately.

CONCEPT & PROPOSITION

To promote and show the properties available on the market from the Need Company real estate business. This will include: Villas, Apartments and Off plan projects. The details will contain information such as number of bedrooms, access and situation considering near by areas of interest. The brochure will be heavily Photographic to display the quality and luxury the properties have. There will be individual chapters depending on the whether they are situated in Kalkan, Kas, Islamlar or Kalamar bay.


BACKGROUND

The company is a real estate business that is situated in the Turkish province of Antalya and specialises in the architect, construction and renovation of property as well as selling previously owned buildings.

TARGET AUDIENCE
Potential clients
Older couples
Business people

MANDATORY REQUIREMENTS
 No changes can be made to the Need Company logo

DELIVERABLES
Property Brochure

TONE OF VOISE
Formal

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